We were also careful to ensure that completing the game did not require paid content.
TRUCKS AND SKULLS UPDATE
The update program is a promise to our loyal players, so we decided that our big freemium update for Trucks would also include 15 new levels, and that we would commit to supporting the app with more free levels on a continuing basis. Our customers already expect a steady stream of free updates in Trucks we released more than 100 free levels in the games first six months.
TRUCKS AND SKULLS FOR FREE
Second, we decided to offer the game for free for a limited time to grow our install base and goose player-to-player recommendations.Īdding a freemium store to a strong-selling premium game was a challenge, a bit like that old commercial about building a plane in flight. Two-pronged approachFirst, we elected to add freemium-style currency and in-app purchases to Trucks & Skulls, to better monetise our existing players. We needed more players, and we needed to do a better job of monetising the players we had. Nonetheless, with the overall market continuing to grow, we were convinced there was plenty of room for Trucks to increase revenue. After that heady run up the charts in 2010, the game generated consistent daily earnings for Appy Entertainment. With the iPad and iPhone versions of the game spotlighted by Apple as its Games of the Week over the US Thanksgiving holiday, it benefitted from extraordinary exposure and made a strong run up the charts, with the iPad version reaching #2 Paid App status in the United States.īuilding on our base Trucks & Skulls has built a loyal and hardcore following that appreciates our signature take on the physics-launching genre, along with distinctive features like the full-featured level editor in the iPad version, and the free levels distributed to our players every Thursday.įrom direct feedback and App Store reviews of Trucks & Skulls, we knew that when people try the game, they find they get a lot more than they bargained for, which led us to believe that direct recommendations from our player base were bound to help the game grow.įor the impact of recommendations to be felt, the next step was to grow the Trucks & Skulls player base. Since its introduction in November 2010, Trucks & Skulls has been Appy Entertainments fastest-selling game. Paul O∬onnor is brand director at Appy Entertainment, which develops games for iOS.
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